A brand new era of media is set to storm onto the dirt track racing scene. Walkapedia, a collection of three websites, social media networks, and online newsletters, will launch over the weekend. With a focus on micro sprints, midgets and sprint cars, each division will have their own website solely dedicated to the latest breaking news, results and stories from around the nation. Receiving the Walkapedia nickname from Christopher Bell due to my passion for racing history and statistics of all kinds, those two categories will remain a large part of the idea.
One focus will be information and historical notes on events from the past and present, along with statistical updates on racers and tracks from around the country. For example, micro sprint racing would see such highlights from the Tulsa Shootout, Race 4 Life, High Banks Hustle, and more. Midget racing would see noteworthy stats from the Chili Bowl, Belleville Midget Nationals, Turkey Night, Pepsi Nationals, and more. Sprint car racing would see an illustrious historical presence with information from the Knoxville Nationals, Indiana Sprint Week, Kokomo Smackdown, Kings Royal, National Open, Short Track Nationals, and so much more.
The plan with the websites is to share the latest breaking news and results from the biggest races that weekend on the home page, with an emphasis on recent news. Every track/series will have their own dedicated page with full schedules, results, news and information within them. The ultimate goal is to create these websites as a one-stop shop for racers and fans, not only by merging all the latest news in one place, but also centralizing information from tracks, sanctioning bodies and special events.
With the social media aspect comes the sharing of press releases and results from all over the country. With an already abundant following on Twitter and growing markets on Facebook and Instagram, fans from all around the world will see hundreds of stories each week throughout their timeline. The other great source of the social media comes with live updating. An already popular form of sharing race information, fans can receive lap-by-lap and breaking news update at some of the nation’s biggest events.
The third and final leg is a huge part in what I plan to create with this. A newsletter, labeled as “Walkapedia Weekly,” will be distributed on three separate occasions. Just like the websites, there will be one newsletter dedicated to micro sprint racing, midget racing and sprint car racing. The newsletters will feature stories and results from the past weekend with an online-magazine feel. Continuing the theme with our popular feature stories, each newsletter every week will highlight a new feature story, with one from each division. Along with the weekly newsletters will be an additional set of monthly releases, these will be monthly previews of each class with schedules and stories on special events.
All in all, I want to turn this into a website/page/newsletter where people can find a story from all of the biggest happenings in open wheel dirt track racing. Where people can find a story from the Brady Bacon/Chad Boespflug duel at Eldora, read on Donny Schatz’s domination at Knoxville, follow the rise of Gio Scelzi throughout the sprint car ranks, enjoy the season-long battle between Keith Kunz Motorsports and Clauson-Marshall Racing in the midgets, and keep a tab on the up and coming stars in the micro sprint world like Jason McDougal, Craig Ronk, Zeb Wise, and more.
With all of the different platforms and websites also comes the opportunity for advertising. Being that we have obviously zero data or numbers yet, I would like to offer an introductory rate for potential advertisers to begin with. For $300, I am offering an ad on the Micro/Midget/Sprint website, along with a half-page ad in each weekly newsletter. This offer will essentially for four months, through the 2018 Chili Bowl. After that, with a healthy dose of data to our advantage, we can review the numbers and work on a potential full-time advertisement to kick off 2018.
Over the weekend, I plan to launch all three websites and officially begin with Walkapedia. Newsletters from each division will be releases throughout Monday/Tuesday/Wednesday. The social medial sites will become active and flowing with the latest results and news from around the country.
The end-goal is big, but the Walkapedia brand has the potential and I have the passion to turn this dream into a reality. Any comments, questions or advertising inquires can be sent to Walkapedia@gmail.com